Why Security Awareness is Essential Technology
Avientek’s new Emerging Technology division is designed to introduce high-value, specialised solutions that address the most pertinent challenges facing enterprises today. In the Middle
East, where digital transformation is proceeding at an accelerated pace, the threat landscape is evolving rapidly. Consequently, information security must extend beyond technical safeguards to encompass the most critical variable: the workforce.
At Avientek, we believe that cybersecurity is not just a solution to sell, it’s a shared
responsibility to educate, enable, and protect. As a channel-first distributor, our commitment
is to equip every partner and their clients with the threat insights, tools, and training needed
to turn awareness into measurable defence. Together with Simuphish, we’re shaping a future where every click counts, and every partner and individual is cyber-ready. We are delighted to announce a strategic alliance with Simuphish, a specialist in sophisticated phishing simulation and comprehensive security
awareness training. This collaboration acknowledges that no digital defence is complete
without adequately training employees to recognise and mitigate sophisticated social
engineering tactics.
- The Challenge We Address: Technical firewalls and intrusion detection systems are
insufficient against targeted phishing campaigns. Human error remains the leading cause
of data breaches. - The Partnership Benefit: This alliance enables Avientek’s partners to offer Simuphish’s
advanced platform for realistic phishing simulation and measured human risk
management. This shifts cybersecurity from being a restrictive measure to an integrated,
proactive educational component of the IT stack.
Delivering Proactive Cyber Resilience for the Middle East Enterprise
The integration of Simuphish into the Emerging Technology portfolio allows Avientek’s
channel partners in the Middle East to deliver a layered approach to enterprise security. The
Simuphish platform offers tailored, measurable training modules that adapt to the user’s
performance, ensuring the security program provides genuine value and measurable
improvement in employee vigilance. This capability is particularly relevant for sectors in the region handling sensitive data, such as finance, government, and critical infrastructure. The partnership ensures our partners are equipped to:
- Assess and Measure Risk: Conduct simulated attacks to accurately gauge an
organisation’s current vulnerability to phishing, ransomware, and other social engineering
threats. - Provide Bespoke Training: Offer engaging and relevant training to address specific
knowledge gaps identified during the simulation process, thereby enhancing B2B cyber
resilience. - Ensure Compliance: Help clients meet stringent regional and international data protection
and compliance requirements through demonstrable evidence of comprehensive security
awareness training.
Through this collaboration, Avientek reaffirms its commitment to equipping its partners with
a comprehensive toolkit, enabling them to help their customers effectively demonstrate and
address security threats originating from both internal and external environments.
Strengthening Human Firewalls – One Partner at a Time!
We’re proud to announce that Simuphish has officially become the first cybersecurity vendor
to be onboarded under Avientek’s Emerging Technologies & Security Division – marking a
powerful beginning in our mission to empower partners with knowledge-driven cybersecurity
solutions. Simuphish goes beyond traditional awareness programs – it delivers human-centric security
training, AI-driven phishing simulations, risk scoring, and adaptive learning frameworks that
help organizations build resilient cybersecurity cultures from within. At Avientek, we believe that cybersecurity is not just a product to sell – it’s a shared responsibility to educate, enable, and protect. As a channel-first distributor, our commitment is to equip every partner with the insights, tools, and training needed to turn awareness into measurable defense.Together with Simuphish, we’re shaping a future where every click counts – and every partner is cyber-ready.
Conclusion: A Collaborative Approach to Digital Risk Mitigation
This strategic alliance with SimuPhish marks an important addition to Avientek’s Emerging
Technology division, reinforcing our commitment to delivering specialized, high-impact
cybersecurity solutions to the Middle East technology market. By integrating SimuPhish’s phishing simulation and security awareness platform, Avientek enables its partners to proactively engage customers in digital risk mitigation. The partnership equips our channel ecosystem to deliver modern, end-to-end threat simulation frameworks that strengthen resilience across both data security and human risk. Together, Avientek and SimuPhish are focused on raising the standard of information security
awareness and preparedness across the region.
